Playitas & Partners – #1: BMC Switzerland

The leading bicycle manufacturer provides Playitas Resort with top notch bikes from all categories. Every product of BMC Switzerland is the result of their unique brand philosophy: to create a quality standard that is higher than what is usually expected. Here’s what makes BMC Switzerland and their bikes every ambitioned cyclist’s dream.

pf160518_5diii-cf-2185

BMC Switzerland  history – The long way to the top

BMC Switzerland was founded in Grenchen (Switzerland) 1994. In the beginning, the company put a strong emphasis on distributing mountain bikes only. BMC Switzerland was established as a well-known brand in Switzerland during the following decade. But their strategy of focusing on the mountain bike segment proved less and less successful in the late 1990s – as this time span marked the beginning of the commercially profitable road bike era. New markets emerged in which BMC Switzerland had no real share.

Things started to change for the better when Swiss entrepreneur Andy Rihs took over in 2000.

Continue reading

Advertisements